Digital marketing & financial services
KBZ Bank & KBZPay
Marketing leadership across banking and digital finance.
DIGITAL MARKETING & PRODUCT CONSULTANT
Digital marketing and product strategy for measurable growth.
I’m Ye Tun. I help businesses make better decisions about where to spend their marketing budget, what to improve in the customer journey, and how to measure the impact.
Based in Yangon · Experience across Myanmar & SEA
MEDIA EXPERIENCE
US$53M+In digital media spend across my career
INDUSTRY EXPERIENCE
10+ yearsAcross marketing and digital products
Yoma GroupGroup Digital Marketing Lead
Pocket MMGeneral Manager
Bagan Digital InstituteInstructor
SELECTED BRAND EXPERIENCE
Across in-house roles and agency assignments
Explore more brands
CONSULTING & ADVISORY
A clearer direction for your digital business.
A channel plan cannot solve every growth problem. I help businesses assess the wider picture: commercial priorities, customer journeys, campaign performance, product experience and the data behind decisions.
How I can help
01 / STRATEGY CONSULTINGDirection before
Media with
Experiences worth
Knowledge people
Direction before
execution.
Clarify digital priorities, customer journeys, channel roles and growth plans.
02 / PERFORMANCE ADVISORYMedia with
measurement.
Review paid media, search and analytics to identify what needs attention.
03 / PRODUCT CONSULTINGExperiences worth
coming back to.
Connect product priorities, loyalty, activation, engagement and retention.
04 / CAPABILITYKnowledge people
can put to work.
Practical courses, team workshops and clearer ways of working.
SELECTED WORK
From strategy to
the customer experience.
INSIGHTS & PERSPECTIVES
Ideas you can
put into practice.
Acquisition is only the beginning
Connecting the first visit with activation, engagement and retention.
Read perspective
Connecting media KPIs to business results
A practical way to build a measurement approach beyond clicks and impressions.
Read perspectiveSEO, AEO and GEO: a practical framework
Useful content, clear answers and the foundations of search discovery.
Read perspectiveTESTIMONIALS
Good work.
Stronger relationships.
DESIGN PREVIEW
Sample copy and attribution shown for layout review.
Consulting & advisory
Sample testimonialA clear strategy, practical priorities and a team that knows what to do next. The work connected digital decisions with the bigger business picture.
Product & teamwork
Sample testimonialProduct, marketing and measurement were brought into the same conversation, helping the team see the customer journey more clearly.
Training & learning
Sample testimonialThe learning connected the tools with the thinking behind them, making each concept easier to understand and apply at work.
Swipe to explore
THE IMPORTANT QUESTIONS
A little more
before we talk.
A few answers about my work, experience and practical approach.
Ask something else01What can you help my business with?
I provide consulting across digital strategy, performance marketing, measurement, product priorities and customer growth. The starting point is the business problem: what needs to improve, what the evidence shows and what a practical plan should address.
02How do marketing and product management connect?
Marketing helps people discover and try a product. The product experience influences activation, engagement and retention. I work across both sides so customer journeys and measurement support the same business goals.
03Which industries have you worked across?
My experience spans financial services, telecommunications, consumer brands, loyalty, retail and e-commerce, travel, education and related digital businesses, across agency and in-house roles.
04Do you work with SEO, AEO and GEO?
Search is part of the wider digital approach: clear site structure, useful content, understandable answers and reliable measurement. The aim is to make expertise easier to discover and understand, without promising search rankings or AI citations.
05Do you provide professional training or corporate workshops?
Yes. I share practical knowledge through Bagan Digital Institute and selected workshops. Topics include digital strategy, media planning and buying, paid media, analytics, search and product thinking.
06How does a consulting conversation start?
Share the business or learning context, the goal, the audience and any relevant timing. For training, include the team’s experience and preferred format. Use the Contact page or email mail@yetun.net.
LET’S CONNECT
A business question.
A conversation.
Consulting, digital strategy, product growth or professional learning.