About Me

Let me introduce myself

I’m Ye Tun, a data-driven Digital Marketing and Product Management professional with 10+ years of experience across Telecommunications, F&B, Financial Services, E-commerce, Travel & Tourism, Education, Real Estate, and Loyalty sectors.

My expertise spans digital product strategy, performance marketing, SEO/SEM, CRM, marketing analytics, customer journey optimization, and growth planning. I have hands-on experience leading digital campaigns, managing product roadmaps, improving user experiences, building acquisition and retention funnels, and using data to drive measurable business growth.

I currently serve as General Manager at Pocket MM, where I lead product strategy, digital growth initiatives, partner ecosystem development, and cross-functional execution. My work connects product, marketing, data, and customer experience to support user acquisition, engagement, retention, and long-term business value.

With a collaborative leadership style and a strong customer-centric mindset, I focus on building scalable digital products and marketing solutions that improve visibility, strengthen conversion performance, and deliver sustainable growth.

Digital Marketing

SEO/SEM

Product Management

Digital Planing & Buying

CRM

Data Analytics

My Work History

My previous associations

October 2025 to Present

General Manager

Pocket MM

Lead overall business and product direction for Pocket MM, aligning company strategy with measurable targets across growth, engagement, and partner value. Drive the product roadmap, prioritization, and delivery governance while coordinating cross-functional teams (product, engineering, marketing, operations, partnerships). Oversee key stakeholder management, partner ecosystem initiatives, and performance reviews using data from product analytics and campaign results. Ensure execution quality, timeline discipline, and a customer-first approach across the Pocket Consumer and Partner experiences.

November 2022 to September 2025

Head of Product

Pocket MM

Responsible for leading the strategy, planning, and execution of Myanmar’s first digital lifestyle platform for both consumers and partners. Oversees the full product lifecycle from concept to launch, ensuring timely delivery, quality, and user-centric design. Drives product roadmap development, cross-functional collaboration, and data-driven decision-making to enhance engagement and retention. Conducts market research, manages product team performance, and aligns with stakeholders on strategic goals while maintaining compliance with industry standards.

May 2021 to October 2022

Digital Media Specialist

Mango Media

Responsible for developing data-driven digital media strategies and managing end-to-end campaign execution across multiple platforms, with a focus on performance analysis, optimization, and delivering measurable results aligned with client goals.

Clients: Abbott, MPT, Huawei Mobile, City Mall Online

May 2019 to April 2021

Digital Marketing Manager

Yoma Strategic Holdings

Responsible for developing and executing digital marketing strategies and campaigns across Yoma Group’s business units, focusing on performance-driven results, brand visibility, and customer engagement.

Feb 2019 to Apr 2019

Account Director

Starcom Myanmar

Responsible for developing strategic digital media plans and delivering innovative solutions to meet client objectives, while overseeing campaign execution, performance monitoring, and optimization.

Clients: Telenor Myanmar, Visa

June 2018 to Jan 2019

Head Of Digital Marketing

KBZ Bank

Responsible for planning, developing, and executing the overall digital marketing strategy for KBZ Bank and KBZPay, including campaign management, product launch support, and digital platform development.

Nov 2017 to May 2018

Digital Planning Director

Revo Digital

Responsible for leading agency-client relationships, providing strategic direction, and guiding cross-functional teams to develop and execute digital plans aligned with client objectives.

Clients: FMCGs, Telcos

Nov 2016 to Oct 2017

Digital Planning Manager

Mango Media

Responsible for developing comprehensive digital media plans and delivering innovative, results-driven solutions, including campaign setup, monitoring, and performance analysis to ensure alignment with client objectives.

Clients: Unilever, Nestle, Abbott, Samsung, Grand Royal

Sept 2015 to Oct 2016

Account Manager

MyOpenAds

Responsible for account management, media planning, buying, and execution to ensure effective campaign delivery, budget efficiency, and client satisfaction across digital platforms.

Clients: Telenor Myanmar, MPT, FMCGs

Sept 2014 to Aug 2015

Corporate Communications Manager

UMG

Responsible for managing corporate communications across UMG and its subsidiaries, including the creation and delivery of newsletters, brochures, email campaigns, and internal publications to support brand consistency and employee engagement.

Jan 2013 to Aug 2014

Head of Digital Media

UMG
Responsible for designing and implementing digital media strategies to meet marketing objectives, including planning digital campaigns, overseeing content production, and ensuring alignment with overall brand goals.

Jan 2011 to Dec 2012

IT System & Network Administrator

UMG

Responsible for maintaining the daily operations of IT systems and ensuring network stability across the organization. Duties included configuring and monitoring LAN infrastructure, managing email systems, supporting website performance, and performing regular upgrades and maintenance.

Jan 2008 to Dec 2010

Freelance Web Developer

Freelance

Responsible for designing, coding and modifying websites, from layout to function and according to a client’s specifications.